AM Training · Funnels & Offers
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AM Training · Funnels & Offers
Foundations

A funnel is the path a stranger walks from ad to paying customer.

We run a few shapes depending on the client. Your job is to pick the shape that matches the contract — and flag it when it doesn’t.

Step
Ad / Email
The hook in front of a stranger.
Step
Qualifier
Lead form, quiz, or low-ticket offer.
Step
Conversion
Call booked, contract signed, cash collected.
Internal — Account Managers02 / 19
02 / 19 · What is a funnel?