AM Training · Funnels & Offers Funnel 03 · Your roleCoordinate, don’t operate.
Acquisity runs the sending. You make sure the client, the offer, and the calendar are aligned — and that replies don’t fall through the cracks.
Set up
- Confirm ICP & offer with the client.
- Make sure the offer matches the contract.
- Calendly + setter SOP in place before sends go live.
While it’s running
- Watch reply volume & booked-call rate weekly.
- Flag deliverability drops to Acquisity early.
- Loop the setter on any unbooked positive replies.
Flag it
- Offer drift vs. contract.
- Calendar empty > 1 week with replies coming in.
- Client trying to rewrite copy mid-send.
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